Tuesday, August 25, 2020

Business Tourism Board

Question: Talk about the Report for Business Tourism Board. Answer: Motivation behind the report The prime motivation behind this report is to recognize and talk about the different significance just as estimation of the travel industry board. Suggestions Having such effective and devoted top managerial staff, the travel industry board is about immaculate with its working method, however there are a few angles that ought to be improved. It incorporates various classes of supervisors from a specific board like Attending the gathering routinely, Involvement of Equity, Skill of the leading body of individuals and numerous others. Nature of Board chiefs It is vital to keep up the better nature of board and chairmen for improving a business (Board of Directors, 2011). A portion of the characteristics of the board individuals are referenced beneath. Aptitudes of Board part The essential significance of utilizing great talented board individuals is to improve the business development. Predictable gathering and participation It is acquainted with meet a correspondence between all partners and investors of the organization. Customary participation and meeting are compulsory to make the business better(Kim Nofsinger, 2007). It is compulsory to make the customary gathering and participation for improving a business better. Board part age and balance association Age connotes understanding, which implies a more established individual from the board has more information on the work than a youthful part. End From the above investigation it is very certain that the travel industry board is something that is actually quite significant and the elements that influence the board remotely and inside. Along these lines it must be conceded that the board need to rely upon the referenced perspectives and all the referenced focuses are necessary pieces of the travel industry board. References Governing body. (2011).Neuroimage,54, S4. https://dx.doi.org/10.1016/s1053-8119(10)01489-8 Kim, K. Nofsinger, J. (2007).Corporate administration. Upper Saddle River, N.J.: Pearson/Prentice Hall.

Saturday, August 22, 2020

COLLABORATION Essay Example | Topics and Well Written Essays - 250 words

Joint effort - Essay Example While joint effort is a fundamental component of accomplishing bunch progress there are various clashes that care emerge during the community oriented procedure. In such matters, it’s conceivable that the gathering has character clashes that make collaboration troublesome. Another contention could happen if some gathering individuals don't accomplish equivalent work to that of other gathering individuals. Still another potential clash could happen if the gathering has inventive contrast and differ on the bearing of the gathering. There are various ways the gathering can tackle these contentions. In such matters, it’s critical to incite a domain of shared regard and thought. Gatherings that can grow such science are progressively adept to discover accomplishment through an open and steady cooperative procedure. Another supportive component would be for a pioneer to develop that could intercede a portion of the contentions inside the gathering. Eventually, bunch clashes t ake on a horde of structures and situational reactions should be created to these difficulties in

Sunday, July 26, 2020

The Lost Art of Hand-Lettering Lives at MIT

The Lost Art of Hand-Lettering Lives at MIT If youve walked down the Infinite before, youve probably seen doors. A lot of doors. And a lot of them with letters on them, like this one: What you probably dont know is that, since 1994, all of the letters on all of these doors have been hand-lettered by one man, Glenn Silva. Hes painted my name at least five times since Ive been here as weve redistributed personnel throughout the rooms that make up the admissions office. Most people around campus know Glenn, by sight if not always by name, but the many people who pass through MIT dont. However, the School of Engineering just posted a short video about Glenn and his time and contributions to campus, which are highly visible even while his labor is not. As someone who believes recognizing and celebrating maintainers is just as, if not more, important than doing the same for innovators, I wanted to share it here so that our visitors could see and appreciate Glenns art; and see, the next time you visit campus, that these small, acts of love and care are everywhere at the Institute.

Friday, May 22, 2020

Trust-Busting Theodore Roosevelt’s Effectiveness in...

Before a series of antitrust acts and laws were instituted by the federal government, it was not illegal for businesses to use any means to eliminate competition in late nineteenth-century America. Production technology was now advanced to the point that supply would surpass product demand. As competition in any given market increased, more and more companies joined together in either trusts or holding companies to bring market dominance under their control (Cengage 2). As President Theodore Roosevelt was sworn into office in 1901, he led America into action with forceful government solutions (â€Å"Online† 1). Roosevelt effectively regulated offending business giants by the formation of the Department of Commerce and Labor, the Bureau of†¦show more content†¦Some of the dishonorable measures taken by the interstate trusts and monopolies were product quality reduction, employee exploitation, and even putting ultimatums on necessary products (â€Å"Domination† 1 ). Such abuse of business combinations consisted of secrecy or misinterpretation in corporate organization, overcapitalisation, and of course, price manipulation (Johnson 572). Roosevelt became president as a result of William McKinley’s assassination, but his policies were vastly different from those of McKinley (â€Å"Theodore† 1). McKinley had been in favor of maintaining the Republican laissez-faire status quo, and seemed to favor big business (â€Å"Online† 1). Roosevelt’s bullish personality and brazen self-confidence was a substantial factor that strongly influenced both the development of governmental regulation of trusts and the supervision of corporations functioning across state lines. He believed that â€Å"industrial combination† was unavoidable and â€Å"generally desirable,† adhering to this view (Johnson 571). â€Å"Trust-busting† was apparently not a popular term with the president. He did not believe in destroying th e offending corporations, but only that they needed to be regulated. Critics of Roosevelt’s policies, however, did not consider the difference (â€Å"Online† 1). In reality,

Friday, May 8, 2020

The Five Stages Of Grief - 1566 Words

The â€Å"five stages of grief† is a model in which a person supposedly goes through when they are in despair. The stages are: denial, anger, bargaining, depression, and acceptance, in that order. But, grief is a natural human emotion, and there are almost 7.5 billion people on earth, so does each individual person really follow this system? According to Grief Is the Thing with Feathers, by Max Porter, it appears not, as the book gives the readers three characters that are mourning, with each of them having their own way of struggling with the sadness. Porter portrays the three wounded characters’ grief through the use of disconnecting stories to suggest that grief is taken differently for each individual. Porter implies that Dad’s way of dealing with bereavement is by creating an imaginary figure, thinking that everything is about his wife, and reminiscing about his past. Before Dad meets Crow, he is portrayed as hopeless and pitiful, as he is smoking and drinking (4). But, when Crow arrives at the house, Dad is hoisted up from a â€Å"feathery hammock† created from the giant bird (6). Dad needed someone or something to be there with him, as his loneliness was getting the best of him. Dad’s imagination gifts him a therapy device, which was Crow. Crow comforted Dad both physically and mentally: Crow helped Dad to sleep â€Å"for the first time in days† by forming a hammock with his wings; Crow also gave Dad a figure to talk to when he is lonely. In addition, Dad copes with his sufferingShow MoreRelatedThe Five Stages of Grief799 Words   |  3 Pagesdealing with the grieving process. The five stages of grief are denial, anger, bargaining, depression, and ac ceptance. The first stage of grief is denial. In this stage the death of the loved one is denied because of the shock. (Axelrod 2006) People have a hard time trying to cope so they deny it ever happened. They want to escape this devastating reality and they want life to go about as it always has so they settle for denial. When someone is in this stage of denial they feel as if the world isRead MoreThe Five Stages Of Grief951 Words   |  4 Pageswhen the brain and brain stem stop working and the effects become irreversible. Once a person passes, his or her love ones go through many stages of grieving. The famous Kubler-Ross model, commonly referred to as the â€Å"five stages of grief,† is a great representation of the stages. These stages do not occur in any particular order, but it is predicted these stages do occur in most people. The grievers not only have to cope with the loss of their love ones, but they also have to deal with the new changesRead MoreThe Five Stages Of Grief1 207 Words   |  5 PagesThe five stages of grief according to Linda Pastan are denial, Acceptance, Bargaining, anger and depression, these poem was written in the year 1978 by Linda Pastan. She was born in May 27 1932. She was a poet and novelist, she lived in New York City. This poem ‘the five stages of grief is self-explanatory, it talks about the stages a person goes through when they lose someone or something they lose. Grief of Mind is a poem written by Edward Dave about grief which is the theme of five stages ofRead MoreFive Stages of Grief1541 Words   |  7 PagesGrief is an emotion that we have which is very complex and often misunderstood. Unfortunately, grief is something that we all will experience in our lives at one time or another. We will all experience loss in our lives. The stages of grief are the same whether it be through the death of a loved one, divorce, or some other loss. There are five stages of grief. It is said that if we get stuck in one of the stages, the process of grieving is not complete, and cannot be complete. This means that a personRead MoreThe Five Stages Of Grief2363 Words   |  10 PagesGrief It’s ironic that Elizabeth Kubler-Ross theory, of the five stages of grief is present in the story â€Å"Hamlet† by William Shakespeare after so many centuries later. Hamlet is believed to be the most dramatic play in history, and comes with many personal conflicts that people still today will struggle with. In â€Å"Hamlet†, the main character, Hamlet goes through the 5 stages of grief throughout the story. Elizabeth Kubler- Ross developed a theory based on how she believed to be the stages of acceptanceRead MoreThe Five Stages Of Grief2355 Words   |  10 Pagestheory, of the five stages of grief is present in the story â€Å"Hamlet† by William Shakespeare after so many centuries later. Hamlet is believed to be the most dramatic play in history, and comes with many personal conflicts that people still today will struggle with. In â€Å"Hamlet†, the main character, Hamlet goes through the 5 stages of grief throughout the story. Elizabeth Kubler- Ross developed a theory based on how she believes to be the stages of acceptance of death. â€Å"The 5 stages of grief and loss are:Read MoreFive Stages Of Grief In Nicolas Wolterstorffs Lament For A Son1096 Words   |  5 PagesGrief is a natural response to separation, specifically regarding death (Buglass, 2010). The grieving that individuals experience with death is unique, but the main stages are universal across cultures (Axelrod, 2017). There are five stages of grief. Nicolas Wolterstorff’s story, Lament for a Son, addresses these five stages as he tries to find joy after the loss of his son. The meaning and significance of death in light of the Christian narrative is also addressed in the story. Having a hope ofRead MoreEssay about Reaching Acceptance: the Five Stages of Grief1141 Words   |  5 Pagesfaced with grief, an individual must go through all of the five stages, whether it is for a brief or extended period of time in order to reach the final stage of acceptance. Denial is the first logical stage that one feels when trying to cope with trauma because it feels safe to trick oneself into thinking that the event did not actually occur. Anger follows when the individual realizes that the trauma did occur and there is nothing to make it better. Depression is the third stage i n the grief processRead MoreAn Analysis Of The Five Stages Of Grief By F. Scott Fitzgerald886 Words   |  4 Pagesswimming and the vibrancy he once had was no longer there. Seeing Stan rapidly deteriorate, I realized I needed to emotionally prepare myself for his imminent passing. To come to terms with this notion I went through three of the five stages of grief. The first stage of grief I experienced while coming to terms with Stan’s condition was depression. Having received no sympathetic support from my family, I sat alone by Stan as he slept. Thoughts raced through my head, so much so that it was hard toRead MoreHealthy Grief: Applying Kubler-Ross Five Stages of Grief to the Story of Job in the Bible1005 Words   |  4 PagesHealthy Grief: Kubler-Ross 5 Stages of Grief and the Story of Job in the Bible In her seminal work on grief and grieving, Elisabeth Kubler-Ross introduced the concept now very well known as the Five (5) Stages of Grief, enumerated chronologically as follows: denial, anger, bargaining, depression, and acceptance. In this concept, Kubler-Ross explored and discussed the normative stages that people go through when they experience the loss of a loved one and feel grief as result of this loss. It is

Wednesday, May 6, 2020

One Wish Free Essays

Ever since I played in my first soccer game when I was five, I knew I wanted to play professional soccer. I loved the feeling of running past defenders and scoring a goal. If I had one wish, it would be to play on the USWNT because I would get to travel to new places, be on Nike commercials and go to the Olympics. We will write a custom essay sample on One Wish or any similar topic only for you Order Now To begin with, I have always wanted to travel to new places such as Europe. Imagine, seeing the Alps mountains, and getting to play where futbol originated. Another reason is that I would become a better player; I would learn to be more adaptable to climate change and less sleep. In addition, I would be on Nike commercials! For example, Cristiano Ronaldo is one of my favorite players, and he has a butt load of Nike gear! So, if I became a professional soccer player I could get Nike gear and I could meet Cristiano Ronaldo! This leads up to being on T. V. which is one of my top reasons for wanting to be a professional soccer player. People around the whole globe would soon learn my name. Additionally, I would have the chance to be on the Olympic roster! Imagine, standing on the podium, a bouquet of flowers in your arms, sweat dripping down your face, being awarded a gold medal. Just feeling the weight of the gold medal around your neck, the sense of accomplishment you feel, the roar fans screaming your name. That’s the feeling I want. While I’m playing, knowing I was playing against the best teams in the world. In conclusion, if I had opportunity to have anything I wanted, it would be to play professional soccer because of the Nike commercials, visiting new places, and going to the Olympics. I love playing soccer, and that’s why I wished to be on the USWNT. If you had the chance to wish for anything, what would it be? How to cite One Wish, Papers

Tuesday, April 28, 2020

The Censorship Of Art Essay Research Paper free essay sample

The Censorship Of Art Essay, Research Paper The Censorship of Art Thingss are heating up in America. Peoples are protesting outside of the film theatres, concerts, and book and record shops of this great state everyplace. What is all the dither about? Censorship, Government functionaries and raving huffy dissenters likewise have been seeking to halt the expressive creativeness in everything from Marilyn Manson to Mark Twain. One of the biggest reorganizations happened in museums all over the universe late that would hold made Michelangelo and DiVinchi? s hair stand on terminal. In the Constitution of the United States, the First Amendment guarantees freedom of address, faith, imperativeness, the right to piece and to petition the authorities ; the Ninth Amendment says, ? The numbering in the Constitution, of certain rights, shall non be construed to deny or belittle others retained by the people? . So it seems one can non utilize any of the other rights to squelch the rights of an single or group. We will write a custom essay sample on The Censorship Of Art Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then why is the authorities seeking to ban literature, films, music and art? All of the universe? s modern society has become desensitized and easy trainable. Therefore society has come to accept the ideals, ethical motives, and values driven into the mind by the dominant forces in the state: the Government and the Church. By hushing the nonsubjective voice these two establishments stand in the lead and remain in control. One might presume that the blood-sucking politicians have nil better to make than to look for things that offend any one major group of people ( i.e. the church ) to obtain ballots. In this mode the authorities is going more and more controlling and artistic censoring is merely another manner to keep control. Thingss were non ever so. Government had really small to state about baning anything. Be it non merely three decennaries ago that as one state the population was united by the ideals of peace love, and harmoniousness? As an art pupil in the 60? s epoch, Robert Mansfield provinces in his article, Artistic Freedom: authorities challenge? the first amendment was rarely an issue of concern? In fact it seemed that boundaries of look were governed merely by single originative ability mind and imaginativeness? . Where have these ideals gone? It seems in recent old ages they have disappeared with the freedom of idea. Why is it so of import to some people non to pique? It seems the peopl e easy offended are the 1s make up ones minding what is acceptable for the population. ? Well about a decennary ago when the state debated about funding controversial art, ? writes John Cloud of TIME magazine, ? in the capital of petroleum, few people consider ill-mannered art a problem. ? Articles runing in rubrics from? New York? s Art Attack? to? Creative Chaos? are looking in TIME and other legion front-page stuffs across the state. In H.G. Hovagimyan? s TOKARTOK: The Censorship of Art, he states: ? Artists are frequently asked to alter parts of their plants to conform to the populaces morality. This has been traveling on since the Pope asked Michelangelo to paint fig foliages on Adam and Eve. ? Yes do non bury about the control the church has had on artistic look since the beginning of clip. When the church has something to state everyone listens. It is diverting how when something offends the church it rapidly disappears. However, when these people see some bubble that looks l ike the face of the Virgin Mary in a tortilla bit, they start idolizing it. Following comes a media circus and before tiffin it is all over CNN and every other intelligence broadcast in the universe. It is obvious the authorities uses those state of affairss to advance the Church and its ideals of acceptable art even if it is a tortilla bit. As the 1960? s came to an terminal the significance and importance of the first amendment became incontestable. The Democratic National Convention in Chicago, protesting against the Vietnam War and the political blackwashs of the late 1960? s ( with the authoritiess? ejaculation and expostulation ) showed that the alleged guaranteed right of freedom of look was non so guaranteed any longer. This point was proven once more by the incident at Kent State University on May 4, 1970, where pupils beat uping against the presidents determination to direct military personnels into Cambodia without declaring war were arrested, crush, bombed with tear gas, and finally shot at by a twelve work forces armed with M-1 rifles. ? A sum of 67 shootings were fired in 13 seconds. ? Is what it said in on the May 4th Task Force of Kent State University. Four of the pupils were killed and nine were wounded. The extent the authorities would travel to in order to squelch the nonsubjective voice was proven th at twenty-four hours. The authorities proves one time once more, in modern times, that they can non be trusty of humanistic disciplines inalterable rights by seeking to ban artistic look. In September 1999 an exhibit called SENSATION went on show at the Brooklyn Museum of Art. One of the creative persons, Chris Ofili, portrayed a black Madonna adorned with elephant droppings and images of adult females? s forks from porn magazines. New York City Mayor, Rudolph Giuliani, said? The thought of holding alleged plants of art in which people are throwing elephant droppings at a image of the Virgin Mary is sick. ? What is ill is that the authorities seems to hold the thought that it can do determinations for the state. Had the Mayor decided to travel to the exhibit the city manager would hold found out Ofili includes elephant droppings in all of the plants non merely the spiritual portrayals. It would besides come to go through to the city manager that elephant droppings symbolizes regener ation to the African civilization. The fantastic Mayor so threatened to cut the museum? s support of about $ 7 million dollars ( a tierce of the museum # 8217 ; s budget ) unless SENSATION was cancelled. Now bad talking the exhibit is one thing, but to endanger to cut the support is another narrative. In an article that appeared in TIME Daily intelligence: When a Mayor and the Constitution Collide, the article shows how the First amendment is merely a notch in the mountains to authorities functionaries. What is of import to the authorities is coercing their ideals of morality onto others. ? Monday Federal tribunal justice ruled that the city manager trampled all over the first Amendment in his efforts to take support from the Brooklyn Museum of Art because of an exhibit he deemed offensive. ? Guiliani withheld $ 500,000 a month from the museum from October 1st 1999 until the tribunal hearing which ruled against the city manager. The dictator city manager Guiliani so suggests the bo ard of the museum resign. Time arts author Steven Madoff said, ? There? s no terminal to the saddle sore that Guiliani has. ? The city manager tried to shut down this museum for one individual picture? A small rough one would believe. Mrs. Hillary Clinton in a public statement to the imperativeness defended the museum stating, ? It? s non appropriate to punish and penalize an establishment such as the Brooklyn Museum, ? She so added to her statement that she would non travel to see this exhibit because she would happen certain things violative. Everything Giuliani tried to make has backfired including the effort to evict the museum from the metropolis owned edifice. What right does any authorities functionary have to cut support to a plan in which there are so many creative persons work, clip, and attempt? Just on history of one individual happening it to be violative does non intend that everyone else will. What one individual sees as tasteless may be tasteful to another. Remember that society does hold the option to travel and see the work or non to travel to see the work. The almighty city manager neer went to see the exhibit himself, but someway found the clip to knock it. In a Letter from the Brooklyn Museum of Art Director Arnold L. Lehman he remarks on the manner SENSATION is a refreshing and pulling portion of this exhibit. He stated, ? SENSATION is a portion of our program to regenerate the really construct of how art? whether traditional or the most ambitious? can talk to people in their ain linguistic communication? our museum must be cardinal to the topical sociocultural issues, expressed through art, that drive our day-to-day lives. ? Art means so many things to so many different people. So how can the authorities make up ones mind what the public wants to see? It has more to make with what the authorities does non desire the populace to see. The authorities is afraid people will see new controversial art and believe a idea or two and recognize wh at a butt life has been made due to the demand for control. On the National Coalition Against Censorship web site in an article The Long and Short of It, the article reads: ? Mayor Giuliani? s reaction to the Sensation exhibit stimulated a satirical installing from creative person Hans Haacke, now on show at the Whitney Museum of Art Biennial Exhibit in New York. The provocative graphics, Sanitation, links the current civilization wars to the forbiddance of? pervert? art in Munich in 1937. It displays the text of the First Amendment along with quotat ions in Nazi-style book from Patrick Buchanan, Pat Robertson, Jesse Helms and Mayor Giuliani and is surrounded by refuse tins blasting the sounds of processing military personnels. So far the contention over Sanitation has non evoked a cheep from Mayor Giuliani. ? The fact of the affair is that the city manager will non hold anything to state he has already lost the conflict. Federal Court Judge Nina Gershon stated in the article When the Mayor and the Constitution Collide, ? There is no federal constitutional issue more sedate than the attempt by authorities functionaries to ban plants of look? to stay by authorities demands for orthodoxy. ? Why should the state have to harmonise to the ethical motives of the authorities? The fact of the affair is the state should non hold to conform to the authorities? s morality. The authorities, in this mode, has violated the God given right of pick in order to squelch the voices of objectiveness and keep its almighty reign. The Church has tried to snuff out the voices of creative persons for centuries. With the exhibit SENSATION the Church had requests at 36 folds all over Staten Island to shut the museum, cut the support, and for the board to vacate. The request read, ? To let the show of a picture of an obvious profanation of a saint we Catholics hold so high in our fear is unspeakable. # 8221 ; It went on to state # 8220 ; if you and the board of managers see this as art and insist on exposing it, so we call for your surrender and the board members immediately. # 8221 ; Monsignor Peter G. Finn who organized the 36 parishes on Staten Island to post the requests in their churches said in an interview that appeared in the Staten Island Advance, ? We wear? T want to fund a museum that attacks faith. Particularly if on the walls of the establishment has the names of Isaiah, Jeremiah, St. Peter and St. Paul carved? it is a jeer of the purpose of the place. ? Now one must recognize this is the Church dem anding for a board of managers of one of the most extremely regarded museums in the universe to vacate. Who do they believe they are? God? Performance creative person Karen Finley, dramatized the predicament of adult females by looking on phase naked and covered with liquid cocoa in 1990, was denied money because her public presentation helped spur argument over how the NEA hands out money. ? She and three other creative persons were excluded from NEA grants in 1990 because the NEA holds grants to a # 8220 ; general criterion of decency. # 8221 ; ? So said the article on CNN? s web site Supreme Court surveies federal support of art- March 31, 1998. If the church is so pained so why is it that the Christian Coalition and the NEA fund hardcore erotica? The NEA has admitted to this in the article Christian Coalitions stand on the Humanistic disciplines that appears on the Christian Coalition web site that reads: ? ? Over the old ages, the NEA has funded and continues to fund stuffs that are so hardcore erotica. Some illustrations include? art? that promotes sapphism for 12 twelvemonth old misss, brother/sister squad colza of a younger sister, the sexual anguish of a male cocotte, and such well-known illustrations as exposures of a rood submerged in piss and a drama picturing Christ as a homosexual. ? So much for a? general criterion of decency? . The drama this refers to is Joseph and the Amazing Technicolor Dreamcoat which had a run on Broadway and a national touring company, but it was non posted all over the intelligence and CNN. Thank God this society is non in 399 BC, when the philosopher Socrates was put to decease for sabotaging the beliefs in the Gods and perverting the ethical motives of the immature. If it were new extremist thoughts and sentiments about faith would transport with them an electric chair. Filmmaker Kevin Smith late released his new movie entitled DOGMA. The film is about a immature adult female who is Jesus Christ? s distant niece in modern times and has to salvage the universe from two fallen angels who want to acquire back into Eden. In order to make so they would hold to disobey God. Since God is infallible this would turn out everything false including the being of the universe. Hence the terminal of the universe and all creative activity gets sucked into a large black hole. The film includes a black 13th apostle, and a adult female plays God. The overzealous Church was offended by this film. The Catholic League, a ballad group with 350,000 members and an intimidating letterhead, had pressured the Walt Disney Co. and its subordinate Miramax Films to drop DOGMA. People protested outside film theaters with marks that read: halt profaning our God now. # 8220 ; Every hebdomad I go to church, ? says Kevin Smith in an article on Time on the web? and sooner or later the priest makes a gag! How come a priest can blend faith and gags, but if I do it, I # 8217 ; m anti-Catholic? ? One should inquire if those same people protest outside of the theaters of the porn films that their Catholic Coalition supports and financess. Well these people have more versions of their alleged concrete Bible than China has egg axial rotations. So it is no admiration they are confused. In an interview on Moviefone.com with Elizabeth Castelli the Professor of Religion, at Barnard College she states how the Bible is used for control intents. She said? the Bible is a fragmental record that was written by assorted spiritual communities? texts in the Bible were besides written with the expressed end of carrying their audiences into accepting a peculiar point of view. ? So the Bible has some mumbo-jumbo in it in order to keep control over what people think, say, and do. The Church sticks beliefs to follower? s heads that have uncertainty. When one expresses that doubt the Church so tries to set down 1s look to back up control. What censoring is truly approximately is the control of our new thoughts and sentiments that undermine the domination of faith or the province. ? Man is born free, and everyplace he is in chains. ? Once said Gallic philosopher Jean-Jacques Rousseau. The? ironss? being the measure uping factors authorities or the church set on the rights and freedoms people have. We are supposed to hold rights independent of any authorities intercession. Over the old ages our right to hold freedom of address has proven to be frivolous and irreverent to the two dominant establishments of the modern universe. Furthermore the states revered Bill of Rights has been kicked to the kerb by the authorities and the Church for many old ages. Neither the authorities nor the Church has the right to interdict stuff that can be deleterious to their religion or ethical motives. What if every civil rights talker were required by jurisprudence to include the positions of the Ku Klux Klan in their addresss? Every state ment one believed to be true would be worthless while being undercut by falsity. ? The state is rapidly going a state of cowards and toughs. Our politicians are unable or unwilling to support the rights embodied in the fundamental law? ? Says H.G. Hovagimyan. Fear that new thoughts will convey strong sentiments that speak out opposing positions and take away some control from the Church and authorities disgust and rage these two establishments. We as a society have the pick to see, hear, and read controversial books, music, films, and art. Neither governmental dictatorship nor the Church? s bullying should foreshorten that pick. Bibliography TOKARTOK: The Censorship of Art. By G.H. Hovagimyan hypertext transfer protocol: //www2.awa.com/artnetweb/views.tokartok/tokcen/tokcen.html March 15, 2000 Artistic Freedom: authorities challenge By Robert Mansfield hypertext transfer protocol: //art.sdsu.edu/courses/art15//resources/index.html March 27, 2000 When a Mayor and the Constitution Collide Time Daily Michael Eskenaz hypertext transfer protocol: //www.time.com November 2, 1999 TIME Magazine: Daze for Shocks Sake? By Steven Henry Madoff hypertext transfer protocol: //www.time.com October 11, 1999 Letter from the Director of the Brooklyn Museum of Art By Arnold L Lehman hypertext transfer protocol: //www.brooklynart.org/sensation/letter.html December 14, 1999 Kenfour the May 4th Task Force: Kent State University www2.acorn.net/~aa3/8/acnrono.htm Revised April 4, 1996 Moviefone.com? Reality cheque: A Religion professor examines DOGMA hypertext transfer protocol: //www.dogma-movie.com/archives/religionn1.html Date written Unknown CNN Interactive web site Supreme Court surveies federal support of art hypertext transfer protocol: //cnn.com March 3, 1998 Christian Coalitions base on the humanistic disciplines web site hypertext transfer protocol: //www.cc.org/issues/arts.html May 5, 2000 Time Magazine: New York? s Art Attack By John Cloud hypertext transfer protocol: //www.time.com October 4, 1999

Thursday, March 19, 2020

Thoreau And Emerson Comparison Essays - Lecturers, Free Essays

Thoreau And Emerson Comparison Essays - Lecturers, Free Essays Thoreau And Emerson Comparison A Comparison of Henry David Thoreau and Ralph Waldo Emersons Beliefs Essay written by Kelly Cooper A Comparison of Henry David Thoreau and Ralph Waldo Emersons Beliefs concerning Simplicity, the Value and Potential of Our Soul, and Our Imagination. Henry David Thoreau tests Ralph Waldo Emersons ideas about nature by living at Walden Pond, where he discovers that simplicity in physical aspects brings deepness to our mind, our soul to its fullest potential, and our imagination to be uplifted to change our lives. These two men believe that nature is what forces us not to depend on others ideas but to develop our own. Nature is ever changing so we must keep searching for explanations about human life. They feel that nature is the key to knowing all. Thoreau lives at Walden Pond to find the true meaning of life. He wants to experience things for himself. Thoreau says, I wanted...to know it by experience, and be able to give a true account of it in my next excursion (Thoreau 235). He takes Emersons advice who says, Let us demand our own works and laws and worship (Emerson 215). Emerson tells how modern generations live life vicariously through the stories and traditions foretold. We do not experience things for ourselves. We take what our ancestors and others before us have said and do not think twice about whether we should try things for ourselves. Emerson decides not to conform to modern ways, but to be an individual. Furthermore, in Nature, Emerson says, Standing on the bare ground - my head bathed by the blithe air and uplifted into infinite space - all mean egotism vanishes. I become a transparent eyeball (Emerson 215). Here, he is saying that being in such a simple environment he is able to see things more clearly. He has deeper thoughts. Like Emerson, Thoreau also wanted to live a simple life, in order to find deeper meaning in life. Thoreau says, I wanted to live deep and suck out all the marrow of life, to live so sturdily and Spartanlike as to put to rout all that was not life, ... and reduce it to its lowest terms (Thoreau 235). Thoreau also says, We do not ride on the railroad; it rides upon us (Thoreau 237). This means that some things which we believe make our lives simpler actually make it more complicated. Both Emerson and Thoreau believe that in order to find deep meaning in life, you must live simply. In addition to living simply, both men believe in the value of the soul. Thoreau goes to the woods to contemplate life and to get in touch with his soul He wants to get in touch with his soul. He wants to, get the whole and genuine meanness of it (Thoreau 235). Emerson similarly says, the one thing in the world of value is the active soul (Emerson 218). He also tells of the souls boundless

Tuesday, March 3, 2020

Actinium Facts - Element 89 or Ac

Actinium Facts - Element 89 or Ac Actinium is the radioactive element that has atomic number 89 and element symbol Ac. It was the first non-primordial radioactive element to be isolated, although other radioactive elements had been observed before actinium. This element possesses several unusual and interesting characteristics. Here are the properties, uses, and sources of Ac. Actinium Facts Actinium is a soft, silver-colored metal that glows pale blue in the dark because the radioactivity ionizes air. Actinium reacts with moisture and oxygen to form a white coating of actinium oxide that protects the underlying metal from further oxidation. The shear modulus of element 89 is estimated to be similar to that of lead.Andre Debierne claimed discovery of an element he named actinium, working from a sample of pitchblende supplied by Marie and Pierre Curie. Debierne was unable to isolate the new element (which modern analysis reveals might not have been element 89, but rather protactinium). Friedrich Oskar Giesel independently discovered actinium in 1902, calling it emamium. Giesel went on to become the first person to isolate a pure sample of the element. Debiernes name was retained because his discovery had seniority. The name comes from the Ancient Greek word aktinos, which means ray or beam.The actinide series of elements, a group of metals between actinium and lawrencium possessing similar properties, takes its name from actinium. Actinium is considered the first transition metal in period 7 (although sometimes lawrencium is assigned that position). Although the element gives its name to the actinide group, most of the chemical properties of actinium are similar to those of lanthanum and other lanthanides.The most common oxidation state of actinium is 3. Actinium compounds have similar properties to lanthanum compounds.Natural actinium is a mix of two isotopes: Ac-227 and Ac-228. Ac-227 is the most abundant isotope. It is primarily a beta emitter, but 1.3% of decays yield alpha particles. Thirty-six isotopes have been characterized. The most stable is Ac-227, which has a half-life of 21.772 years. Actinium also has two meta states.Actinium occurs naturally in trace amounts in uranium and thorium ores. Because its difficult to isolate the element from ore, the most common way to produce actinium is by neutron irradiation of Ra-226. Milligram samples may be prepared in this manner within nuclear reactors.To date, there has been minimum industrial use of actinium because it is rare and expensive. The isotope actinium-227 might have use in radioisotope thermoelectric generators. Ac-227 pressed with beryllium is a good neutron source and may be used as a neutron probe for well logging, radiochemistry, radiography, and tomography. Actinium-225 is used for radiation cancer treatment.  Ac-227 may also be used to model water mixing in the ocean. There is no known biological function for actinium. It is both radioactive and toxic. It is considered slightly less toxic than the radioactive element plutonium and americium. When rats were injected with actinium trichloride, about half of the actinium was deposited in the liver and one-third into the bones. Because of the health risk it presents, actinium and its compounds should only be handled with a glove box. Actinium Properties Element Name: Actinium Element Symbol: Ac Atomic Number: 89 Atomic Weight: (227) First Isolated By (Discoverer):  Friedrich Oskar Giesel (1902) Named By:  Andrà ©-Louis Debierne (1899) Element Group: group 3, d block, actinide, transition metal Element Period: period 7 Electron Configuration:  [Rn] 6d1  7s2 Electrons per Shell:  2, 8, 18, 32, 18, 9, 2 Phase: solid Melting Point:  1500  K   (1227  Ã‚ °C, 2240  Ã‚ °F)   Boiling Point:3500  K (3200  °C, 5800  °F)   extrapolated value Density:  10  g/cm3 near room temperature Heat of Fusion: 14 kJ/mol Heat of Vaporization: 400 kJ/mol Molar Heat Capacity:  27.2  J/(mol ·K) Oxidation States:  3, 2 Electronegativity: 1.1 (Pauling scale) Ionization Energy: 1st:  499  kJ/mol, 2nd:  1170  kJ/mol, 3rd:  1900  kJ/mol Covalent Radius: 215 picometers Crystal Structure: face-centered cubic (FCC)

Sunday, February 16, 2020

Mental health of women Essay Example | Topics and Well Written Essays - 500 words - 1

Mental health of women - Essay Example Such people lack self-esteem and the meaning of life and may not want to participate in social activities. However, in both cases there are common signs such as insomnia, lack of appetite and deep sadness. Lachman highlights four ways of determining whether a person is affected by depression through the â€Å"four Ds†. The first is distress whereby a person’s mental state is significantly affected. The second is deviance whereby the person is regarded as having an abnormality by the society. The third is dysfunctional in the sense that the person cannot effectively participate in the day to day activities of the society. Dangerous is the fourth aspect whereby the person is no longer safe to the society and can also harm him/herself. Lachman insinuates that grieving people need to understand the four Ds to help them in self-evaluation thereby understanding if their grief is normal or it is the level of clinical depression. According to Lachman, grieving people undergo si x stages of loss. First, they undergo catastrophe and shock which is characterised by terror and disbelief. Thereafter they enter the stage of segregation and consciousness of loss whereby they are overcome by pain and sadness. The third stage is characterised by reconstruction of the mind and reduced sorrowfulness. This stage is followed by irregular periods of normal sadness, which is followed by the final stage of renewal whereby the person gets back to normal life with new a vision separate from the previous one in which the deceased was part of. Lachman suggests that feelings of remorse fade between one and three years as the grieving go through the six stages. One impediment to successful grieving highlighted by Lachman is the double whammy whereby the society tends to downplay the feelings of the grieving person.

Sunday, February 2, 2020

Research Methods Essay Example | Topics and Well Written Essays - 1000 words - 1

Research Methods - Essay Example Sampling The level of analysis adopted in this study is the company or organizational level. Level of analysis, as defined by Louche and Baeten (2006), refers to the level which this analysis will apply. In this study, the company level of analysis of the impact assessment focuses on the organization, their processes, challenges, decision-making methods, outputs and outcomes (Wood, Logsdon, Lewellyn & Davenport, 2006). The population identified for this study consists of the employees comprising the global virtual teams of a multinational corporation. Random sampling will be used to ensure the representativeness of the sample. Random sampling is a type of probability sampling where each item or member of the population of interest has an equal chance of being included in the sample. This type of sample guarantees that the respondents are selected without bias and at the same time permits the determination of a specified statistical level of confidence in the statement of inferences ( Kazmier, 2004). A Web-based random sample size calculator was used to compute for the minimum required sample, based on the following parameters: (1) margin of error, 5%; (2) confidence level, 95%; (3) population size, 60,000; and (4) response distribution, 50% (Raosoft, 2004). Based on the output generated by calculation, the minimum required sample size was 382. A screenshot of this output is exhibited as Appendix 2. However, in anticipation of contingency which may arise during data gathering, such as invalid or incompletely answered questionnaires, failure to retrieve floated questionnaires, or withdrawal of the respondent’s participation at any point in the study for whatever reason, the minimum sample size required was augmented by 10% and rounded off to the nearest tens. Hence, the sample size in this study is 420. Random sampling will be carried out by obtaining pertinent information such as names of the employees and corresponding e-mail addresses. Permission has alr eady been requested from the HR department after purpose of the study and request for information accessed have been discussed. Approval has also been given on condition of anonymity and confidentiality of the information disclosed. The names of the employees have been inputted in Microsoft Excel (2003). Each name in one column was automatically assigned a random number and sorted from lowest to highest. The first 420 random numbers representing employee names were selected as respondents. Measures Five constructs are being measured in the current study. Three of these constructs are organizational variables included in the first research problem: communication, culture and diversity. Communication is measured in terms of level of adequacy of communication within and among the virtual teams using Part 2 of the research instrument. Respondents assess the adequacy of communication within and among the virtual teams using a five-point Likert Scale. The responses are interpreted accordi ng to the mean of the

Saturday, January 25, 2020

Importance of International Advertising

Importance of International Advertising INTRODUCTION International business is taking different shades and is unavoidable today. This dynamic world is rapidly changing to the extent that it has been reduced to a â€Å"Global village†. This assertion is true in every sense because what happens in one part of the world has a rippling effect on some business transaction thousands of kilometers away. International marketing means to apply the principles of marketing in more than one country. International marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe INTERNATIONAL MARKETING DEFINED â€Å"The performance of business activities that direct the flow of a countrys goods and services to consumers or users in more than one nation for a profit.† Others have defined marketing as â€Å"the creation and delivery of a standard of living† or â€Å"Producing what you can sell not selling what you can produce†. The AMA has defined marketing in two ways as â€Å"The performance of the business activities that direct the flow of goods and services from producer to consumer or user† and if we may add ‘in more than one country. Their latest definition is even more elaborate as â€Å"the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.†_ The venerable Philip Kotler defines Marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want t hrough creating, offering, and exchanging products of value to others† across boundaries, if we were to raise it to the international scenario. International trade is a necessity for any 21st century company to remain buoyant in a ferociously competitive world. There certain key factors one has to note before venturing into a new market and these are the controllable factors (4 Ps, Product, Price, Promotion, and Place) and the uncontrollable variablessuch as the Political, Legal, and the cultural environment. IM is a stepping stone towards macro marketing unraveling the meaning of global business as to how that the world has been reduced to a small place where transactions done in a remote part of the world have some effect on the business transactions at another part of the world. The trend today is that World Trade is going â€Å"Global† and as such, the successful marketer should strategically think globally. The World economy has gone through different cycles and phases. At one time, The USA Multi National Corporations (MNC) reigned supreme and unrivalled. It is on record that the 20th century saw the world go into at least two economic depressions between the World wars. After the wars and eventual recovery of some poor economies, the USA other countries started thinking  Ã¢â‚¬Å"Global† in terms of trade. In order to regulate trade for sanity, efficiency and equity, various instruments were set in place to guarantee â€Å"free and fair trade† by different count ries. An association was set up to monitor and ensure fairness in trade, and thus the first General Agreement on Tariffs Trade (GATT) was set up  and later (1994) the World Trade organisation (WTO). INTERNATIONAL ADVERTISING International Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually in more than one country performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising is a cogent communication attempt to change or reinforce ones prior attitude that is predictable of future behavior. It can be viewed as a communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns. It is also a business activity involving advertisers and the advertising agencies that create ads and buy media in different countries. The sum total of these activities constitutes a worldwide industry that is growing in importance. International advertising is also a major force that both reflects social values, and propagates certain values worldwide. International advertising involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand the regional differences, hence it is important to understand the importance of international marketing. Organizations must accept that differences in values, customs, languages and currencies will mean that some products will only suit certain countries and that as well as there being global markets e.g. for BIC and Gillette razors, and for Coca-Cola drinks, there are important regional differences for example advertising in China and India need to focus on local languages. Just as the marketing environment has to be assessed at home, the overseas potential of markets has to be carefully scrutinized. Finding relevant in formation takes longer because of the unfamiliarity of some locations. The potential market size, degree and type of competition, price, promotional differences, product differences as well as barriers to trade have to be analyzed in order to advertise our product effectively in different countries BARRIERS OF INTERNATIONAL ADVERTISING CULTURE Culture is a problematic issue for many advertisers since it is inherently nebulous and often difficult to understand. One may violate the cultural norms of another country without being informed of this, and people from different cultures may feel uncomfortable in each others presence without knowing exactly why. Communication is more difficult because cultural factors largely determine the way various phenomena are perceived. If the perceptual framework is different, perception of the message itself differs. It is a well known fact that the culture of a country influences the customer preferences. Customers are quite sensitive about cultural aspects depicted in advertisements. Advertising themes, incorporating social acceptance, mutual dependence, respect for elders, harmony with nature, use of seasons, innovation and novelty, distinctive use of celebrities. Some of the advertising blunders in international marketing are: Procter and Gamble showed an animated stork delivering Pampers diapers in its ad campaigns in the US. The same ad copy was used in Japan, only the language was changed. However, this ad did not worked in Japan. The subsequent market research revealed that, unlike the western folklore, storks, according to the Japanese folklore, are not expected to deliver babies. On the contrary, Japanese people believe that it is the giant peaches that float on a river that bring babies to the deserving parents. Subsequently, Procter Gamble changed the theme of the ad campaign to â€Å"expert mom†, a nurse who is also a mother theme. Muhammad Ali is immensely popular in the Middle East. One of the car manufacturers used Muhammad Ali in its ad campaign for the region. The ad theme was, ‘I am the greatest. The ad backfired and offended the Muslims who regard only the God was great. LANGUAGE Translation from one language to another language is crucial in international advertising. The literal translation may fail to convey the desired message across the countries due to cultural factors. For instance the word yes means in low context in USA and Europe and in Japan it means I am listening to what are you saying, in Thailand it means Ok. So there is a difference in the language of different countries. Some instances of the translation blunders in international advertisement are as follows: Pepsi used the German translation of the slogan ‘come alive with Pepsi in its ad campaign in West Germany. However, the slogan when translated in German actually meant ‘come out of the grave with Pepsi and failed to generate any market response from the customers. General Motors translated its slogan ‘Body by Fisher to ‘Corps by Fisher in Belgium that offended many Belgium customers. EDUCATION The level of literacy plays an important role in deciding what advertisement tool and message should be used in international market. Market segments with lower level of adult literacy need to be addressed by way of more audio visual content rather than a written message. It should be ensured that the visuals convey the desired message rather than the text part of the advertisement. GOVERNMENT REGULATIONS The regulatory framework of a country influences the advertisement strategy in international market. The government regulations in the following country relate to following issues: Advertisement in foreign language. Use of sensuality Comparative advertising referring to the competing product from rival firms Use of children as models Advertisement related to alcohol and tobacco Advertisement related to health and pharmaceuticals Some of the various regulations in various countries are: In Malaysia the Ministry of Information advertising code states that women should not be a principal object of an advertisement and should not be used to attract sales unless the advertisement product is relevant to women. The Ministry of Information in Saudi Arabia prohibits any advertisement depicting unveiled woman. Use of foreign words and expression when French equivalents can be used are prohibited in France. Portuguese law prohibits sex discrimination or the subordination or objectification of women in advertising. Norway prohibits any advertising that portrays men or women in an offensive manner or implies any derogatory judgment of either sex. Most Arab countries prohibit explicit depiction of sensuality. MEDIA LIMITATION Media may diminish the role of advertising in the promotional program and may force the marketers to emphasis the other elements of promotional mix. A marketers creativity is certainly challenged when a television commercial is limited to 10 showing a year with no two exposures closer than 10 days. In some African countries advertisers run boats up and down the rivers playing popular music and broadcasting commercial into the bush as they travel. INTERNATIONAL ADVERTISING HELPS IN: Remind customers and prospects about the benefits of your product or service Establish and maintain your distinct identity Enhance your reputation Encourage existing customers to buy more of what you sell Attract new customers and replace lost ones Slowly build sales to boost your bottom line Promote business to customers, investors INTERNATIONAL ADVERTISING CONCEPT International advertising is becoming increasingly complex; more and more local and international companies are competing for consumers who are increasingly sophisticated and demanding. International advertising is defined as the non personal communication by an identified sponsor across international borders, using broadcast, print, and or interactive media. It requires dissemination of a commercial message to target audiences in more than one country. Target audiences vary from country to country in terms of how they perceive or interpret symbols or stimuli; respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. How the advertising function is organized also varies. International advertising can be explained as the communication process that takes place in different cultures that varies in terms of values, communication styles, and consumption patterns. International advertising is also a business activity involving advertisers and the advertising agencies that create ads and buy media in different countries. It is also a major force that both reflects social values, and propagates certain values all over the world. The International Communication Process The international communication process involves using the entire promotional mix to communicate with the final consumer. First, the appropriate message is determined for the target audience by the advertiser. Next, the international sponsor (sender), usually represented by an advertising agency, encodes a message into words and images. The message is then translated into the language of target market and transmitted through a channel of media channels to the audience who then decodes and reacts to the message. Cultural barriers may hamper effective transmission of the message at each stage in the process and result in miscommunication. Art Direction Art direction is involved with visual presentation- the body language of print and broadcast advertising. Some types of visual presentation are universally understood. Revlon, for example, has used a French producer to develop television commercials, English and Spanish for use in the international markets. These commercials, which are filmed in Parisian settings, communicate the universal appeals and specific advantages of Revlon products. By producing its ads In France, Revlon obtains effective television commercials at a much lower price than it would have to pay for similar –length commercials produced in US. Pepsi Co has used four basic commercials to communicate its advertising themes. The basic setting of young people having fun at a party or on a beach has been adapted to reflect the general physical environment and racial characteristics of North America, South America, Europe, Africa, and Asia,. The music in these commercials has also been adapted to suite regional t astes, ranging from rock and roll in North America to Bossa nova in Latin America to Africa. The international advertiser must make sure that visual executions are not inappropriately extended into markets. Benetton recently encountered a problem with its â€Å"United Colors of Benetton† campaign. The campaign appeared in 77 countries, primarily in print and on billboards. The art direction focused on striking, provocative interracial juxtapositions- a white hand a black hand handcuffed together, for example another version of campaign, depicting a black woman nursing a white baby, won adverting awards in France and Italy. However, because the image evoked the history of slavery in America, that particular creative execution was not in the U.S market Cultural Considerations Knowledge of cultural diversity, especially the symbolism associated with cultural traits, is essential when creating advertising. Local country managers will be able to share important information, such as when to use cautions in advertising creativity. Use of colors and man-women relationships can often be stumbling blocks. For example, white in Asia is associated with death. In Japan, intimate scenes between men and women are considered to be in bad taste; they are outlawed in Saudi Arabia. Advertising Communication System Advertising communication always involves a perception process and four of the elements shown in the model: the source, a message, a communication channel, and a receiver. In addition, the receiver will sometimes become a source of information by talking to friends or associates. This type of communication is termed word-of-mouth communication, and it involves social interactions between two or more people and the important ideas of group influence and the diffusion of information. An advertising message can have a variety of effects upon the receiver. It can Create awareness Communicate information about attributes and benefits Develop or change an image or personality Associate a brand with feelings and emotions Forms group norms Precipitate behavior Efficacy Effectiveness of Advertising on International Markets International Advertising as a Business Practice International advertising can also be explained as a business activity through which a firm attempts to inform target audiences in different countries about itself and its product or service offerings. In some cases the advertising message relates to the firm and its activities, i.e. its corporate image. In other cases, the message relates to a specific product or service marketed by the firm. In either case, the firm will use the services of an advertising agency to determine the appropriate message, advertising copy and make the media placement. Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the companys speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel. Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad MEASURING ADVERTISING EFFECTIVENESS Just as important as creating a strong marketing plan is following through on the results. How will you know which ads are working if you dont analyze the results? Check the effectiveness of your advertising programs regularly by using one or more of the following tests: Run the same ad in two different publications with a different identifying mark on each. Ask customers to clip the ad and bring it in for a discount or free sample. Or, if youre running an ad that asks customers to order by mail, put a code in your company address such as â€Å"Dept. SI.† By looking at the marks on the clipped ads or the addresses on the mail-in orders, youll be able to tell which ad pulled better. Offer a product at slightly different prices in different magazines. This has the added benefit of showing whether consumers will buy your product at a higher price. Advertise an item in one ad only. Dont have any signs or otherwise promote the item in your store or business. Then count the calls, sales or special requests for that item. If you get calls, youll know the ad is working. Stop running an ad that you regularly run. See if dropping the ad affects sales. Check sales results whenever you place an ad for the first time. Checks like these will give you some idea how your advertising and marketing program is working. Be aware, however, that you cant expect immediate results from an ad Especially with small ads—the type most entrepreneurs are likely to be running—you need to give the reader a â€Å"getting to know you† period during which he gets to feel comfortable with your business. METHODOLOGY The manager needs to engage in situation analysis with respect to the market conditions that are operating at the time and to assess the consumer/market, competitive, facilitating agency, and social legal, and global factors that will affect decision making and the development of the plan. It is vital that the advertising plan be developed so as to mesh with and support the various components of the marketing and communications mix such as personal selling, pricing, public relation, and promotion. The advertising manager also needs to know the major areas of his or her planning and decision-making responsibilities. There are three areas of major importance: Objective And Target Selection, Message Strategy and Tactics, Media Strategy and Tactics. Consumer and Market Analysis; A situation analysis often begins by looking at the aggregate market for the product, service, or cause being advertised: the size of the market, its growth rate, seasonality, geographical distribution; the possible existence of different segments; and trends in all of these aggregate market characteristics. These semgentations are very important, specially understanding the fact that these should be very clerarly defined and not overlapping. Competitive Analysis Advertising planning and decision-making are heavily affected by competition and the competitive situation the advertiser faces. Having a competitive advantage is now the need of the day. The competitive advantage of the firm is what gives it an edge in the market. Competition is such a pervasive factor that it will occur as a consideration in all phases of the advertising planning and decision-making process. Competition is something that cannot be avoided by any firm at any cost, and a any lev el. The fact that competion is not only a detrimental factor but rather also an internal motivator; the firms are all ready to support it. A type of market structure analysis that involves the development of perceptual maps of a market, for example, attempts to locate the relative perceptual positions of competitive brands. Situation analysis should usually include an analysis of what current share the brand now has, what shares its competitors have, trends in these shares, reasons for these trends, what share of a market is possible for the brand, and from which competitors an increase in share will come. The planner also has to be aware of the relative strengths and weaknesses financial, production, and marketing of the different competing companies, and the history of competitive moves and objectives in the product category. IT shall give the firm a complete overview of the current prevailing conditions and where the firm currently stands. Also in certain cases it tells what the firm stands to gain and lose in the situation. The Marketing Plan Advertising planning and decision making take place in the context of an overall marketing plan. The marketing plan includes planning, implementation, and control functions for the total corporation or a particular decision-making unit or product line. The marketing plan must be extensively effective for any firms success. The marketing plan will include a statement of marketing objectives and will spell out particular strategies and tactics to reach those objectives. The marketing objectives should identify the segments to be served by the organization and how it is going to serve them. The segment, need to be properly differentiated. Externally every segment must be different and every segment must be homogeneous inside. The needs and wants of consumers on which the firm will concentrate, such as the needs of working men and women for easily prepared meals, are identified and analyzed in a marketing plan. The market plan can be made only when there are properly d efined market segments are not overlapping. At many such instances, where the firm is unable to properly desiccate the market, the firm stands to lose profits or market share, and even both. There are several marketing tools that can be used to help an organization achieve its marketing objectives. Most people are familiar with the â€Å"4 Ps† the marketing mix which includes product, price, place, and promotion. A marketing plan formulates the strategy and tactics for each of these. Message Strategy and Tactics The actual development of an advertising campaign involves several distinct steps. First, the advertising manager must decide what the advertising is meant to communicate by way of benefits, feeling, brand personality, or action content. Once the content of the campaign has been decided, decisions must be made on the best and most effective ways to communicate that content. Media Strategy Although there are many rules of thumb often used to decide how much money to spend on advertising, the soundest rules involve beginning with a detailed specification of what a corporation is attempting to accomplish with advertising, and the resources necessary. It is only when the job to be done is well specified that the amount and nature of the effort the amount of money to be invested in advertising can be really determined. STANDARDISATION VIS A VIS LOCALISATION Adaptation as a general tendency of the cross-national advertising literature The feasibility of ad standardization depends on variables related to the economic, technological, legal, social, and cultural environment. These factors together are known as the PEST factors which are very important for every firm. These are those external factors or conditions that the firm needs to adapt it with. These factors cannot be controlled by the firm and thus influence the firm extensively. Within a homogeneous environment advertising standardization is recommendable. If, on the contrary, environmental variables across markets are heterogeneous, customized advertising should be favored. Its always preferred that the environment be homogeneous. Reviews of cross-national advertising studies, either regional or global generally conclude in favor of adaptation. Standardized advertising is hindered if the use of certain media or execution elements is restricted, for instance in countries such as Malaysia which prohibits the use of foreign models in advertising. In a similar w ay, a heterogeneous economic environment across countries makes advertising standardization more difficult. Advertising execution has to take into account the education, literacy, and income levels of target groups. The competitive environments as well as the actual life cycle stage of a product are further factors in favor of adaptation. The cultural environment is seen as the highest barrier against standardized advertising. Differing needs, traditions, consumption habits, religion etc. make the use of an identical advertising approach across markets difficult. Its still a matter of debate whether standardization or adaptation is better, as it is a very subjective term. The fact that adaptation allows for more creative freedom and standardisation a more restrictive environment, generally means can allow the advertisers to go for more focused approaches. On average, the cross-national advertising literature leans towards adaptation rather than standardization of advertising worldwide. Change over time Many studies point to the persistent need of ad adaptation. For instance, ananalysis of U.S. companies operating in Europe showed that, between 1963 and 1983, advertisingwas more resistant to standardization than product or brand policies. However, there are many arguments in favour of a trend towards advertising standardization, especially due to strong globalization over the last 20 years. A number of developing countries have been accessing the status of advertising intensive countries. China and India are a case in point for a dramatic change in the place of advertising in the overall business and consumer scene. Authors coming from the corporate world, either advertisers or agencies, have consistently argued in favour of ad standardization and the possibility of putting up a global message with localized communication . Furthermore, rapidly changing communication technologies (Internet ads, satellite TV) influence global advertising: media overlaps push companies to more standar dized advertising approach. Advertising standardization is increasing over time due the globalization trend. Adaptation to local contexts still needed Religion act as filters of advertising messages, transforming factual information into culturally interpreted meaning. Culture and local customs are positively related to adaptation recommendation Advertising strategy versus advertising execution The contents of advertising can be categorizes in to two categories as strategy and execution .Though there is some overlap between both the categories , advertising strategy comprises what is said and execution concerns more how it is said.Degree of adaptation increases over a continuum of four levels as : mission (long term, identity and vision of the communicator), proposition (campaign themes), creative concepts (how themes are translated in the language and cultures of the target groups) and execution. While mission and proposition can rather easily be globalized, execution will need much local tailoring. Influence of product category on the degree of standardization Of international advertising The type of the product have an influence on advertising standardization. Products which satisfies the universal needs have messages which mostly carries rather than context free information . Ads for certain product categories may be easier to standardize because they correspond to global (airlines, tobacco, banks,) rather than multidomestic industries (food, motor insurance,). IM LOVIN IT†: An International Motto We can take the example of McDonalds which have launched a new and for the first time global marketing strategy in Germany at the beginning. The campaign launched by the McDonald revolves around the motto, â€Å"Im loving it† and it is part of a new and broader marketing approach that McDonalds calls Rolling Energy. The company says this approach will restore the strength of the brand in the entire world, unify its messages and integrate all its marketing moves. â€Å"McDonalds realized that it can save money. To create a campaign of this sort, which is not individualized for each country and each market and which is going to use the same slogan, presumes a terrific cost savings that could have an impact on [McDonalds] accounting results.† Despite the benefits that this campaign offers, â€Å"it contains the risk of not being able to adjust to the peculiarities of each individual market†. â€Å"The value shared by the youths in different countries makes it possible today more than ever to create global campaigns with a same message†. Axe Chocolate-man Ad Banned Axe ad is a classic example of standardization vs. localization debate. Keeping in line suggestive advertisements being televised. The Indian government has taken strong objection to the AXE chocolate deodorant ad .Ministry of information and broadcasting has regarded the ad as indecent, vulgar and repulsive. It clearly reflects the importance of understanding cultural sensitivity in advertising. INTERNATIONAL ADVERTISING AS A SOCIAL FORCE When we consider it from the advertisers point of view, according to them the primary objective of advertisement is that the product or services which they are offering should be sold in the market. And in achieving the main objective of selling the product or services there are other profound consequences .Advertising puts an influence which is both persuasive and pervasive in nature. Through the selective reinforcement of certain language and values, and social goal, it acts as impor

Friday, January 17, 2020

Environmental Law in Kenya

How can Environmental Law be effectively enforced in Kenya? For environmental law to be effectively enacted in Kenya their needs to be emphasis on the need for a universal environmental ethic. There needs to be a concern on the ability to provide information that changes behaviour towards the environment i. e. not stopping at awareness creation but to also go through education & advocacy. This led to the enactment of the Environmental Management and Coordination Act. (EMCA).With the enactment of the EMCA, the fundamental principles on the environment espoused in various multilateral environmental agreements and intellectual discourse were incorporated into Kenyan law. Therefore it is based on the recognition that improved co ordination of the diverse sectoral initiatives is necessary for better management of the environment. To facilitate a coordinated approach to environmental management, EMCA establishes several organs as discussed below which help in the effective enforcement of e nvironmental law: ) National Environmental Council It is responsible for policy formulation and directing, setting national goals and objectives, determining policy and priorities for the protection of the environment and the promotion of cooperation among the public and private bodies engaged in environmental protection programmes. The council is responsible in regards to international treaties, conventions and agreements relating to the management of the environment to which Kenya is a party or should be a party.i) National Environmental Management Authority (NEMA) It is responsible for the following: (a) Co-ordinate the various environmental management activities being undertake by the lead agencies and promote the integration of environmental considerations Into development policies, plans, programmes and projects with a view to ensuring the proper management and rational utilization of environmental resources on a sustainable yield basis for the improvement of he quality of hum an life in Kenya; (b) Take stock of the natural resources in Kenya and their utilization and conservation; (c) Establish and review in consultation with the relevant lead agencies, land use guidelines; (d) Examine land use patterns to determine their impact on the quality and quantity of natural resources. (e) Carry out surveys which will assist in the proper management and conservation of the environment; (f) Advise the government on legislative and other measures for the management of the environment or the implementation of relevant international conventions, treaties and agreements in the field of environment,g) advise the government on regional and international environmental conventions, treaties and agreements to which Kenya should be a party and follow up the implementation of such of such agreements where Kenya is party; (h) Undertake and co-ordinate research, investigation and surveys in the field of Environment and collect collate and disseminate information about the fin dings Of such research, investigation or survey; I) mobilize and monitor the use of financial and human resources for environmental Management; (J) identify projects and programs or types of projects and programs, plans and policies for which environmental audit or environmental monitoring must be conducted under this Act; (k) Initiate and evolve procedures and safeguards for the prevention of accidents Which may cause environmental degradation and evolve remedial measures where Accidents occur; l) Monitor and assess activities, including activities being carried out by relevant lead Agencies, in order to ensure that the environment is not degraded by such activities, environmental management objectives are adhered to and adequate early warning on impending environmental emergency is given;(m) Undertake, in co-operation with relevant lead agencies, programmes intended to enhance environmental education and public awareness about the need for sound Environmental management as well as for enlisting public support and encouraging the effort made by other entities in that regard; (n) Publish and disseminate manuals, codes or guidelines relating to environmental Management and prevention and abatement of environmental degradation; (n) Render advice and technical support, where possible, to entities engaged in natural Resource management and environmental protection so as to enable them to carry out Their responsibilities satisfactorily; o) Prepare and issue an annual report on the state of the environment in Kenya and in This regard may direct any lead agency to prepare and submit to it a report on the state Of the sector of the environment under the administration of that lead agency; (p) Perform such other functions as the Government may assign to the Authority or As are incidental or conducive to the excise by the Authority of any or all of the functions provided under this Act. iii) Provincial and District committees The committee is responsible for the followi ng: A) is responsible for the proper management of the environment within the province or district in respect of which they are appointed. (b) Perform such additional functions as are prescribed by this Act or as may, from time to time, be assigned by the Minister by notice in the Gazette.There are certain mechanisms that are set in place for the protection and conservation of the environment, framework environmental laws also provide for the management of specific environmental aspects, whether they are of a sect oral nature or of cross sectoral nature or both. These mechanisms include: -Environmental Impact Assessment This is a tool that helps those involved in decision making concerning development programmes or projects to make their decisions based on knowledge of the likely impacts that will be caused on the environment, whether negative or positive. Whether the impacts are negative and likely to result in significant harm, decision makers will be able to decide what kind of m itigating measures should be taken to eliminate or minimise the harm. Therefore the EIA is an anticipatory and where there is harm, a preventive mechanism. By using theEIA both environmental and economic benefits can be achieved such as reduced cost and time of project implementation and design, avoiding treatment/ clean up costs and impacts of law and regulations. -Environmental auditing and monitoring This is a process that assesses the nature and extent of environmental concerns at an existing facility or any other site where the existence of industrial pollution problems is identified or anticipated. Enforcement of Environmental Law Most environmental enforcement strategies derive from legal requirements that must be met by individuals, facilities whose operations or activities may cause undesirable environmental impacts. These environmental impacts are an essential foundation for environmental and public health protection.Environmental actions may include applying one or a comb ination of the following actions: †¢ Inspections and monitoring to determine the compliance status of the regulated community and to detect and to respond to violations. †¢ Negotiations with violators or facility managers to develop mutually agreeable schedules and approaches for achieving compliance. †¢ Awareness creation to sensitise the regulated community on the requirements to be met †¢ Taking legal action where necessary to compel compliance and: †¢ Compliance promotion among the regulated community. 2. Discuss why health and safety laws are necessary for any worker? Health and safety may be perceived as an investment or loss within an organization.Accidents happen and it is imperative for organizations to strive towards a ‘zero’ rate because they can prove very expensive if a company is deemed liable. Employers may be expected to invest a relatively minimal initial outlay for risk assessment and hazard identification procedures – w hich may or may not require consultancy fees, installation of modern equipment or staff training – but in reality these can all be viewed as an investment rather than a loss and there is no arguing with the fact that an injury free workplace is a safe workplace. All employers were required to ensure, in so far as ‘reasonably practical’, the safety, health and welfare at work of their employees and to carry out an annual review of safety statements specifying how it is managed.On the other hand, employees are obliged to co-operate with their employer and report any circumstances that may pose a serious threat to health and safety. In the opinion of Hoyle (2004), â€Å"Accident prevention is primarily the responsibility of individual workers. † The promotion of health and safety within an organization can be seen as an investment. If employees keep healthy, their productivity will be good and this can promote profits. With safety the same applies. In a safe environment there are fewer injuries, more productivity, more profits and less worker compensation insurance premiums, etc. The financial implications of accidents and ill-health are often overlooked or underestimated, especially relating to absenteeism.Apart from still having to pay the absent employee’s wages, employers could also be faced with additional wages for replacement staff, overtime and lost time spent on investigations and meetings, increased costs due to reduced productivity, possible contract penalties and external consultancy fees, all of which can add up to substantial hidden costs (TSSA). In fact, organizations with active training programmers in health and safety – such as OHSAS 18001 – have many advantages, including fewer work-related injuries and lower healthcare costs, improved productivity, reduced absenteeism, lower insurance premiums and compensation claims and a higher rate of worker retention and employee satisfaction. Workers’ compensation claims due to workplace accidents and occupational ill-health appear in the papers every day. And costs facing organizations include investigation time, wages paid for lost time, clerical time, decreased output of injured worker upon return and the loss of business and goodwill.Unfortunately, in smaller firms where major injury rates tend to be higher, conviction could ruin a company. Many small organizations harbor a negative view of the business benefits of corporate and social responsibility. They see the implementation and maintenance of appropriate operational standards as a waste of time, money and staff resources because of the required controls, practices and procedures and other overheads which they regard as a drain on their limited resources. While some employers may see health and safety as a loss, this will only occur when an organization has failed to take reasonable steps to prevent injury and non-injury accidents and ill-health. The advantages of revent ive policies can be financially beneficial, an added investment is that they ‘can also consist of benefits that are harder to express in money, such as morale, productivity or quality gain. ’ Nevertheless, employers must undertake suitable and sufficient assessment of risks to health and safety in their workplace and appropriate arrangements must be made to review preventive and protective measures, assess their efficacy and level of legal compliance and establish a sound health and safety culture. A risk assessment is a hazard identification process to identify what could cause harm to people. It forms part of the preparation of a Safety Statement and helps employers to manage the health and safety of their employees.Employers are legally required to do everything that is ‘reasonably practicable’ to ensure that identified hazards will not injure anyone. They should also ensure that all employees are familiar with the relevant contents of the Safety Stateme nt, especially when revisions have been made. Improving health and safety need not cost the employer a lot of money. Even changing the way a particular task is performed can reduce the risk of injury. For example, placing anti-slip material on a slippery floor is a relatively inexpensive precaution when compared to the financial implications of a bad fall. Any safety measures introduced â€Å"need only be proportional to the real risks involved and should be sufficient to control, eliminate or minimize any risk of injury† (ibid).Managing health and safety in the workplace is not just a legal requirement, it also makes commercial sense. Many investors closely monitor health and safety performance with a view to increasing investment opportunities. Simple and relatively inexpensive steps like arranging courses such as First Aid, Manual Handling, Fire and Electrical Safety, Health and Safety and Stress Management, etc. for all employees is most definitely a good investment for a ny forward-looking organization and the potential dividends for both staff and employees are immeasurable REFERENCES Environmental Management and Coordination Act 2000 Okidi et al, Environmental Governance in Kenya: Implementing the Framework law. East African Publishers, 2008

Thursday, January 9, 2020

Lythronax - Facts and Figures

Name Lythronax (Greek for gore king); pronounced LITH-roe-nax Habitat Woodlands of North America Historical Period Late Cretaceous (80 million years ago) Size and Weight About 24 feet long and 2-3 tons Diet Meat Distinguishing Characteristics Moderate size; long skull; foreshortened arms About Lythronax Despite what you may have read in the press, the newly announced Lythronax (gore king) isnt the oldest tyrannosaur in the fossil record; that honor goes to pint-sized Asian genera like Guanlong that lived tens of millions of years earlier. Lythronax does, however, represent a crucial missing link in tyrannosaur evolution, since its bones were unearthed from a region of Utah that corresponds to the southern portion of the island of Laramidia, which straddled North Americas shallow Western Interior Sea during the late Cretaceous period. (The northern part of Laramidia, by contrast, corresponds to the modern-day states of Montana, Wyoming, and North and South Dakota, as well as parts of Canada.) What the discovery of Lythronax implies is that the evolutionary split leading to tyrannosaurid tyrannosaurs like T. Rex (to which this dinosaur was closely related, and which appeared on the scene over 10 million years later) occurred a few million years earlier than was once believed. Long story short: Lythronax was closely related to other tyrannosaurid tyrannosaurs of southern Laramidia (most notably Teratophoneus and Bistahieversor, in addition to T. Rex), which now appear to have evolved separately from their neighbors in the north--meaning there may be many more tyrannosaurs lurking in the fossil record than previously believed.

Wednesday, January 1, 2020

Immigration Discrimination Essay - 2706 Words

Immigration Descrimination Attention statement: â€Å"Give me your tired, your poor, your huddles masses yearning to be free† these are the words that have greeted hundreds of thousands of immigrants coming to our country on the gates of Ellis Island. INTRO America is an idea, a set of beliefs about people and their relationships and the kind of society which holds the best hope of satisfying the needs each of us brings as an individual. For countless immigrants, the struggle to arrive in America was rivaled only by the struggle to gain acceptance among the population. Immigrants say they came to America seeking economic opportunity and freedom for themselves and their children, and at the same time they have all, at one time,†¦show more content†¦Concentration of immigrant populations was highest in four of America’s largest cities; New York, Boston, Pittsburgh, and Chicago. Five out of every six Irish and Russian immigrants lived in a city. Three out of four Italian and Hungarian immigrants came to America with very little money to buy farms or farming equipment. Others settled in cities because farming in America was very different from that of Europe. Some immigrants, such as the Slavs, simply came to America t oo late to acquire land. Jewish and Irish preferred the city because it provided a chance to worship with other Jewish or Irish without persecution. Germans America, and what they faced after they landed on our shores. We will begin with the German immigrants who arrived after 1800. After 1800, Germans still poured into the United States, but for different reasons than previous generations. Modernization and population growth forced many Germans from their respective family businesses. In the United States, most Germans lived in the countryside. Large numbers could be found in the Midwest and Texas. Most of the West Coast farmers would sacrifice fertile land for a closer location to other Germans. 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